Fenwick makes some really good rods for the price I am not talking about there high end models. I would suggest a 6' medium heavy rod with a baitcaster that he feels confortable holding in his hand. Even though I don't use Shimano they make some decent lower end reels. I prefer Quantum or Pflugger reels. But what ever he feels confortable with should be fine. It really is a confidince thing. Seems like my confidince is expensive though