Originally Posted by
MrSplitshot
This is a hard one for me, because I'm responsible for a retail store that struggles to get by on 40% gross profit, on average. It's hard to lump all retailers together though, because things differ quite a bit across different industries.
For instance, in my business we've had a problem over the last couple of years with our prices on trailer hitches going up. That's not because we chose to price them higher and make more cash - It's because our suppliers took price increases from the manufacturers and crap flows downhill. When the price of steel goes up for whatever reason, and the manufacturer's cost in building a hitch increases, their price to distributors goes up, and the distributor's price to the retailer goes up. It's a supply chain thing, every link on it takes a hit, and it all ends with a higher price paid by the consumer. Throw in that my health insurance for employees and fuel costs are a whole lot higher than they used to be, the lease holder on the building renegotiated the rent higher, and it costs me more to heat the showroom and keep the lights on during the day...that 40% gross profit doesn't pay the bills like it used to. Now I'm trying to get 50% at retail just to keep the bar set where it used to be. It's easy to pin the higher prices on that "greedy retailer" that you're visiting, after all, that's the face you see, but that's not always the culprit. I'd be more inclined to pin the greed at the corporate/manufacturer level on the chain...and I would definitely agree with you that there are some greedy palms out there.
As for the discounted prices on stuff at Christmas, retailers are counting on the odds that when you come in to buy that highly discounted widget you might buy some other stuff that's not so highly discounted. They aren't making much money on the bargain basement door buster stuff. They are loss-leaders to get you in the door, and many consider those "wash sales" as "advertising cost" on the P&L. If all you do is walk in, buy the big deal, and walk out...all the retailer has accomplished is turning a unit of inventory at low/no margin.
Also, I think the car industry is in a league of its own. Just because you're getting $9K off a Ford truck today though, doesn't mean that the dealer was making $9K more on it yesterday. The manufacturers offer the rebates and incentives, there is dealer holdback, financing incentives, etc.
I'm not saying dealers are squeaky clean on the greed thing, but I'm not sure they always control their own destiny 100%.
Just wait and see what happens when the administration starts taxing corporations more to pay for these bailouts - You think they won't see that as an increased "cost" in doing business and pass it all the way down the chain to you? Think again.