Keep it simple at first, take some worms in a green hue of some kind. I recommend a bait that floats if you are dragging it slowly like a charmers finesse worm or a net baits T-Mac. If you are fishing a little faster then a zoom trick worm. I always dye the tips of the tails in chartreuse. I use spinning gear and I like a stout rod (spinning rod - drop shot models) as I have caught bass up to 8lbs on a shakey head. Drag it slow and the "shakey" comes from the action the worm produces and in most instances you don't have to shake it while retrieving like allot of first timers do. 8-10LB test fluro for me works best the lighter the line the more bites IMHO. and just work it as you would a Texas rig.
Other baits to try on a shakey head if the bite is tough is: Baby rage craw or a zoom lil critter craw, I still dye the tips of the pinchers