What makes a lure one that keeps on catching?

I've made some of my own lures for quite some time which include attaching skirts on jigs and spinnerbaits, pouring soft plastic lures, tying feather or fur to jigs, making in-line spinners and so on. I continue to read what I consider nonsense why fish bite various lures, most of which claims that fish [I]decide[/I] a lure is a forage animal at eat it for whatever reason - hunger being at the top.

Folks, when it comes to why fish bite lures, I have to rely on a fish's senses for lure [I]detection[/I] and the spark of [I]aggression[/I] a lure sets off in its tiny brain. All of the speculation I've read or watched on the tube I leave to those who believe in fairy tales and superstition. Let's get one factoid out of the way: the media is not interested in accuracy or the truth (like most politicians) but in selling stuff whether it be magazines (BassMaster) or products (Roland Martin and Bill Dance). Because a pro angler is quoted in a magazine doesn't make his claims true such as what lures to use in certain situations.

Funny though, I've designed a soft bait (not for sale) that I've used for the last four months and caught over 700 fish of different species and my partner around that amount using the same lure.

[URL=http://s76.photobucket.com/user/senkosam/media/Fishing/Spoon%20Minnow%20tail%20and%20dipped%20creations/green20blotch20minnow_zpsfeccdozj.jpg.html][IMG]http://i76.photobucket.com/albums/j36/senkosam/Fishing/Spoon%20Minnow%20tail%20and%20dipped%20creations/green20blotch20minnow_zpsfeccdozj.jpg~original[/IMG][/URL]

Strange -[I] [B]edit[/B][/I][B] not working.[/B]..so I'll continue.

The lure that did so well, I designed a few year ago by chance, improved and came up with few more designs similar but different. [B]Can't upload a picture or I would [/B]- something to do about [I]permission not granted[/I].

Okay, keeping those limitations in mind, I describe the lure and go from there. The minnow grub pretty much describes the appearance of the lure. The body can be shaped like a fish or a solid tube, but the tail must be thin and flat, coming to a rounded end or taper. The lure is rigged on a light ball head jig tied to light line.

A few things to remember:
1. [I]lure design [U]depends[/U] on presentation to attract and provoke strikes. [/I]You don't [I]burn[/I] a plastic worm over the bottom and in fact, you don't move any bait too fast regardless of design. [I]Finesse[/I] techniques and lures have been used more often in recent year by pro anglers to win tournaments. Finesse always means [I]slow[/I]. Finesse baits are designed to maximize their attractive features at a slow retrieve - [I]one that is rarely steady[/I].

2. Many lure designs incorporate features that shine at very slow retrieves.

3. Fish much of the time are in a neutral (non-school-bust'n) state, suspended somewhere over the bottom.

Predator fish in general are [I]opportunists[/I] - if something passes near enough, it [I]investigates[/I] using its mouth. Was the reason for the strike hunger or its snack time? Was it hate (Homer Circle used to say fish [B]hate[/B] egg eaters and attack them)? Was it time to gorge in order to build up a fat layer into winter (ya know, like bears do)? Or was it something completely [I]generic [/I]as relates to specific lure attributes having [U]nothing[/U] to do with any of the b.s. we've been fed for decades?

Okay, so let's see what actually works for the lure design mentioned and not just for one or two species, but for [B]many[/B] freshwater species caught from spring until now.

1. size - the lure is anywhere from 2-3" is size [I]depending[/I] on the bite. Finicky fish sometimes need a smaller lure as in smaller length and profile.
2. the [B]thin flat tail flutters[/B] at the slowest speed - even at dead stop! If anything, [I]this feature is key to the amazing amount of strike[/I]s.
3. the lure is versatile, meaning it can be used with different slow presentations, vertically or horizontally.

Was color important? Yes and no. Lure color and flash are components that make a lure noticeable and like the thin tail, possibly [I]annoying[/I] to a fish. Even a clear plastic minnow works as long as it has a small bit of glitter within the plastic. (Sure, your gonna say it represents fish scales to a fish and I say, [I]since when has a fish [U]told you[/U] what it believes something is? Is it capable of deductive reasoning at any level?) [/I]

Bright colors are the most annoying to a fish and will cause strikes, but only as long as fish are in a state of reacting to those colors.) They include super bright fluorescent colors and bright white. Subtle translucent colors and flash or no flash can also be [I]intriguing[/I] to a fish. I have my favorites, but will never assume all work on any day.

Today I fished a pond loaded with big yellow perch and sunfish. If the fish missed being hooked on the first cast, it got another chance on the second cast. The [B][I]spark of aggression [/I][/B]caused by lure characteristics made it impossible to resist the lure on the second pass and it got hooked. The fish was minding its own business and then this thing [I]shimmies and shines[/I] past its head, challenging it with its trespass.

Different shapes were used - body and/or tail. [I]Most[/I] caught fish, some [I]better[/I] than others on the same presentation. That tells me that on any given day, [I]the little things matter[/I]. A lure has it or it doesn't and if you find one that shines, you tend to stay with it. In my case I try to think of things the lure had that might have made it work so well and incorporate those things in other lures I make. For example, rather than use a flat tail, I would make a thin prong tail attached to the same body design. (It worked well BTW.) I've recently discovered lures for sale on-line that are similar in design to my own and I'm sure work for the same reasons. (Great minds think alike!)

So, if you catch fish on a particular lure, contemplate the lure characteristics that mattered most and [B]not[/B] what fish [I]thought[/I] the thing was before it hit it.