I can see this being great for anglers who have a bad back or a hard time lifting things. I do like the thought of pushing a button to raise and lower the motor vertically while fishing. How many times have you hung a lure in shallow water and had to pull the motor up with one hand and have your fishing rod in the other trying to dislodge the lure? Sure at times the motor has to be so high that only the blades are hitting the water but this feature would still be great.
i bet this is an expensive motor!