I think it all depends on what bodies of water you fish. Lakemaster has some nice features but some maps aren't as good. I would look at each website and try to compare which has the most maps of the places you fish.

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Anyone had any experience with Lake Master maps with Humminbird graphs? I've always used Hot Maps but a guide on Lake Guntersville recently recommended Lake Master.
I think it all depends on what bodies of water you fish. Lakemaster has some nice features but some maps aren't as good. I would look at each website and try to compare which has the most maps of the places you fish.
Got s Christmas present needing a map, which is best for the big c. Not trying to hijack.
The navionics for Cumberland is pretty good on the phone app. I am not sure about the lakemaster one.
Never used Lakemaster but had a boat shop at Guntersville that sold both brands tell me that Lakemaster worked best for Humminbird and Navionics was better for Lowrance.
The guide we were with on Guntersville a couple of months ago said that he preferred the LakeMaster maps because they were more detailed. And Guntersville is what I'm mainly interested in as we make 4 or 5 trips each year. I believe that he was using Humminbird.
I'd say someone who guides for a living probably knows best. I pesonally bought the Navionics for my use on G-ville when I was there and was very pleased, but I haven't seen the Lakemaster for comparison.
I have the Navionics and really like it, but I have to admit that some of the features offered with the Lakemaster sure sound nice. Depth highlight, shallow water highlight, and the water level offset all sound like things I would use and would be a real benefit to have.
