Pro qualifier reels are pretty good value at right around $100, i've had mine for 4 or 5 years now and its still holding up well. I really like the veritas rods, sportsmans has them 10 bucks cheaper than everywhere else at $89, and the vendetta are pretty nice too. i had a vendetta i used for jigs and it was a pretty good rod until i crunched it in the back window of my explorer and then got a veritas.
A great all around baitcaster rod is 7' medium heavy fast. It's ideal for your jigs and texas rigs and will work pretty well with spinnerbaits and small swimbaits. Although a slower action would be better to use on your cranks, because it wont pull the bait out of their mouth when they strike, if you only can take 1 rod it should be the 7' mhf.