Back in the 80's I think David Fritts and Rick Clunn talked about how the sun faded crankbaits were more natural and the duller colors caught more fish than the bright and shiny ones.
When I bought cranks back then the first thing I did was take the hooks off and hang them on the clothesline until they looked "right". I would have a clothesline full of Bagleys, Poe's,and Rebel cranks.
Some 200 grit sandpaper will knock a lot of the "shine" off and make it more of a matte finish. It does dull the color some too, I think the clearcoat on most crankbaits now has some UV protectors and once you sand them they fade easier too.




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