I live in knoxville, and shop pretty much at Outdoor Sports on Merchants drive. They are serious about selling quality gear for not only bass fishing, but they keep a good selection of walleye, striper, and musky gear, and i mainly target these fish. They have to compete with about 5 area walmarts and i think they hold their own. Its not always about being cheaper its keeping up to date with the latest quality gear and having good customer service. Thats why i dont care to fool with cabelas or bass pro shops too often, I would rather support local business. If i need something they are quick to get it for me. One day when i get this career thing down, i plan to open up a small bait and tackle store in west knoxville to cater to striper and muskie anglers here in knoxville because i dont enjoy driving to elizabethton to buy trout. But i always think if you're serious about an outdoor store, Id try and carry things that walmart doesnt carry and you'll get the business.