The big deal WAS the availability. Only a few weeks ago the only big outlet was eBay and for outlandish prices...... supply and demand! The bait is like described and not a super catch all. I waited in line and ordered mine from the manufacturer (Radlures) and am very satisfied with them. I have to believe that the whole controversy/issue was a marketing genius. Advertised as the next new rage by the pro's and then making them as scarce and hard to find as Osama just peaked curiousity. I chose not to pay 3x the price at eBay but certainly don't blame those who did or the sellers. Opportunity is key here. Fishing is a book of opportunity.... enjoy it! Good fishing to all. Shoalrunner