For some of us saving money is a big deal,even if its .25 cents on a crankbait,thats why we love these stores plain and simple.A lot of us spend a small fortune on tackle and lures every year and if we can get the same equipment from a big chain store cheaper than we can get it from a local then the chain will win our business every time,thats just the way it is.I'm going back down friday morning and i've got a shopping list from guys i work with that are wanting the zoom soft plastics at 50% off,its hard to argue against the big stores when they're keeping some of our money in our pockets.