Don't fall for them. Anyone who's been around fishing for a while remembers when these things came out in the 80's. They were the thing to have to help choose your bait color. Just like red hooks today, IMO. They'll fall out of style in the next year or 2 and make a big comeback in 2029. People will think it's the new, hot thing to buy to catch more fish... The next KVD at that time will promote it like crazy and the sponsorship will love it!

Back to lure color... Keep it simple. Start with dark or bright colors when the water is dirty. Go as natural as possible when the water is clear... I often choose the dirty water colors when the water is clear but I'm fishing on an overcast day. It's all about trying new things some days too.

I remember one day, my buddy Jon, threaded a bright chartruse trailer on a black spinnerbait. I thought he was nuts until he proceeded to catch 3 bass over 5 pounds that day. I use that combo frequently now. Some days it works and some days it blanks.