I'd just like to point out how many posts this thread has. Ike gets attention. And also the fact that GQ listed him at all, and among 10 Lleyton Hewitt, 9 A. J. Pierzynski, 8 Phil Mickelson 7 Bonzi Wells, 6 Ike, 5 Kobe Bryant, 4 Curt Schilling, 3 Kurt Busch, 2 Barry Bonds, 1 Terrell Owens. Goes to show that love him or hate him, there is no such thing as bad publicity among public figures/pro athletes/entertainers.
Ike knows how to draw attention (and I think most of it is his real personality), and in the public arena that is worth its weight in gold. Some might call it a sell-out, I would call it brilliant marketing. He wouldn't have this opportunity to market himself had he not earned his way up the ranks as an outstanding angler. I read his book and from what I can tell, he worked hard and sacrificed much to be where he is. I salute him.