I have a biology degree- or at least I earned one a long darn time ago- and I agree that red is one of the first colors that we humans lose as we descend in the water, but I dont think any one has a clue as to what a bass or any other fish can see at various depths. I do know that many fish that live hundreds of meters deep in the ocean have reds as predominant color schemes. Does this mean I'm going to buy red hooks? Probably not. In my experience on some days you can't help but catch fish and on most ... at least for me... I can't buy one. I still think it has more to do with how you hold your mouth. lol