We used a guide named Mica....can't remeber his last name....he put us on fish. When I went, I thought we might be doing a little more fishing than dragging l2 lines of live bait. Now I know....

Which brings me to a very important topic. Before you hire a guide you need to ask a ton of questions. Good guides will typically submit to you a list of expectations, do's and don'ts, what to bring, etc.

I'm absolutely shocked at how reasonable guides are based on how much fisherman are willing to invest in boats, trucks to tow them, rods, reels and bait. Since I'm in marketing, I'd advise a guide that is overbooked to charge at least 25-50% more than his nearest competitor just to differentiate their services. Then book fewer trips or book the same and market yourself more. Train an apprentice with non-compete agreement. Finally....realize what business you are in....what I mean is you are not in the catching business. You are in the entertainment business. I've heard more stories of people who hired guides and never caught a fish...yet were extremely happy with their experience.

I'll probably bum some people out by saying this stuff....sorry guys....I'll quit posting from work.
Mark