Dan Eggertsen is the owner and all he does is take well proven techniques and hawks them as "secret fishing information".
He's also the same guy that had a "1947 secret weapon" ad .... that turned out to be a $200 underwater 12V green light But, that wasn't the "red flag" that alerted me to the sales tactics of this guy ... it was the fact that the ad stated that you had to hurry up and order within the next few days or chance missing out on the deal. The problem (red flag) is ... it was STILL saying that same thing months later, even YEARS later. And it STILL DOES !!

He's a "salesman" ... but, whether or not he's a "fisherman", I'm dubious. From what I can gather from his "ads", he basically takes info from various sources and just regurgitates it. His "info" is then packaged in these extensively long web promos, with all kinds of "guarantees".

He's even gone so far as to use terminology that I MADE UP ... namely "Vertical Casting" which I wrote an article on, over 16yrs ago, & posted it. No credit given, no attempt to contact me about the article (that I'm aware of), and no mention of the fact that "he" didn't invent the term (but simply took it off the internet). Since I "invented" the term, I seriously doubt any of his "old school secrets" buddies ever uttered it.
(here's my 16+ year old article : http://www.crappie.com/articles/crappiepappy.htm )
(here's his 2007 remake: http://www.askcrappiefishing.com/wha...l-casting.html )