$40.00 is still less than the cost of one tank of gas I use round trip to the lake.

When was the last time there was an increase? When was the last the expenses went up, then consider the fact that the cost of gas for KYFW went up just as much as it did for us, and you figure it is needed.

Maybe instead of going up $5 every 6 or 7 years or so, they could just go up the $2 every year. Then it would be a $12-14 increase over the same time.

Now I don't use Lucky Craft baits, I would cry if I lost a $20 lure, but think how much so many people will spend for a bait they think will be productive!

Remember, I got laid off in August, so despite what folks on here post, I am not rich. I'll still pay that $5 increase.

Danny