A buddy of mine outfished me with one about a month ago (he was jigging it more than swimming it). He used the actual Chatterbait brand in black/blue. I bought a Gambler and used it a few weeks later but didn't catch any with it. I think it's like any other bait. It will kick tail on the right lake at the right time.

The thing I like most about it is that it's very versatile. It can be fished from top to bottom.