Let's face it. The only way we can get the oil companies attention is to use less gas. The only way we can use less gas is to either/or, stay home more or use more fuel effecient vehicles. These were the methods used in the 70's to fight the oil companies and it worked. Since the days of the mini cars and 4 cylinder pickups we have steadly reverted back to the gas hogs. We like our large vechiles and fast boats. So the ball is in our court, we either change our habits, so the demand will drop, or couninue the way we are and pay the price. I for one don't want to or can't afford to give up my Expedition and boat so I will just mumble under my breath and pay the price. It took several years in the 70's to change the system but we did. There is no quick fix. Think about it.