Here's the story from ESPN.com.
Troy Gibson of Strike King Lures has been fishing since he was old enough to walk. And as a lure designer, he always pays attention to the forage fish in a particular body of water. Two years ago, Gibson competed in a Bassmaster Central Open on Texas' Lake Sam Rayburn. At the end of the day, while his co-angler went to get his vehicle and back the boat trailer in the water, Gibson ate a package of crackers and sipped the last cup of coffee from his thermos.
Gibson tossed some cracker crumbs in the water, so he could observe the sunfish that gathered to eat them. When he realized the last of his coffee was filled with grounds, he tossed it in the water on the other side of his boat.
"The bream left the crackers to go to the coffee grounds," said Gibson. "Then it turned into a feeding frenzy. Instead of just a few fish, it turned into 15 or 20. They looked like piranhas chewing those coffee grounds."
So Gibson thought about integrating a natural element, coffee, into the soft plastic process of manufacturing tube lures. The result is Strike King's new Coffee Tubes, which are coffee and salt impregnated.
Subsequent field tests on the lure have been so successful that Wednesday Gibson was predicting his creation would help some pro angler win the next Bassmaster Elite Series event, which concludes Sunday on Lake Erie.



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