The BPS store located in Council Bluffs, Iowa (Omaha)...the estimated population of Greater Omaha is 800K+.

The BPS store in Pearl, Mississippi (Jackson)...estimated population of Greater Jackson is 500K+.

If you consider Lexington/Fayette, the surrounding counties, and Frankfort, the population of "Central Kentucky" sings more to the tune of 600K+.

It's do'able based on population and geographic draw, without question, based on the growth this area has seen and other areas where BPS has successful stores.