Guess I'm just sceptical of the marketing hype. Moose gave a good description of red and wavelengths. Red does not disappear under water. At a certain depth, it turns black.

As for bass hitting the red front hook, bass are head hunters and typically hit their prey from the head. I don't use red hooks and 95% or more of my LM, SM, Spots, and Stripers are on the front hook.

If a red hook gives you more confidence in a lure, thats probably the biggest help.

Mark, so you mean a beat up lure can still catch fish. Now you see why I don't bother repainting those plugs when they get trashed out Shhhhh

Andrew