Not really as simple as cast and reel it in. I just reel, pause, reel, pause, twitch the rod a little. Every once in a while I will let it fall sometimes to the bottom especially if I am running past some cover. I was paired up in a tournament with a pro that did a lot of this last year, and I had some good luck with it as well. Try it out in the spring (april )when the typical spinnerbait bite is on, and the bass are seeing several dozen spinnerbaits a day. I've even had blow-ups on jigs thinking I was past the strike zone and burning it in.