Well, I'm in the automotive business. My company's core product is tires, which trucks right along for the most part, but the division I manage distributes pickup truck accessories and custom wheels. You all know how poor new truck sales are on account of these high fuel prices, so my side of things are pretty tough. We have definitely felt it. We have downsized a good many of our product lines that were 100% truck oriented, because they just aren't selling like they used to. My crew is smaller, pennies are getting pinched, and we're riding the storm out. Our towing products are doing well, because folks still need them for business (ie: towing horse trailers, construction trailers, etc.) Other than that, things like custom wheels and chrome are way off.

I'm not convinced that it'll come back in the near future either, if at all. I think Americans are fundamentally changing the way they look at the automobile...we're seeing a major shift back to the car for the fuel efficiency. At $4+ a gallon, enough is enough. The truck will always be there, but the days of the big truck or SUV daily drivers just to be "in style" may be gone. For example, trailer hitches for full size Chevy/Ford/Dodge trucks that we usually keep in stock at our warehouse in pallets of 50 we now keep 10 of so that we have room for the Honda Accord hitches, and Kia Sorento hitches, and Toyota Camry hitches...seriously...we sell them every day now. Things are changing.