In my business I am pricing things lower now than I was 2-3 years ago. Construction has slowed down and people don't want to spend the extra for Custom Wood Work. I would rather make a "little" money on several jobs and stay busy than to make no money cause I'm too stubborn to be flexible with my pricing. What I meant by luxury was a "have to have" item, like a vehicle or a house.
Caller: Hello, On-star, we are fishing today and cant find the 5 pounders.
On-star: Thank you for calling, We can help you with that. We are sending GPS coordinates to you now, follow them and the instrustions provided on your nav screen.
Caller: Oh crap! A school of 5 and 6 pounders, Thank you On-star.

Your luxury brand boats should have On-star for those bad days on the water.