I agree, a 7% profit margin is not much, BUT everyone has to buy gas. So its moving at a higher volume than say BPS or Wal Mart. I JUST left a gas station next to the shop here, and I overheard the employees saying that the station was paying $2.19 per gallon, YET the pump price was $2.55. Not gouging by any means, and I understand they have to make money. Just thought I would share.