Quote Originally Posted by zx150 View Post
Out of that 12 million that is brought in; how much of it goes back to basketball? Do any other students benefit from that money?
I am not sure how it works at UConn, but I know a little about how it works at U of L and it is probably similar. The money that is brought is designated to the athletic department. At most schools, football and mens basketball are the big revenue producers, but all of that money is spent throughout the athletic department. It also goes to fund non revenue sports, like soccer, field hockey etc. A little of the money may go to the general fund of a University, I am not sure on that.

What most schools will tell you is that athletics gets the school a lot of free advertising on tv, radio and such which is worth millions to the school.