Pretty good deal. All reel manufacturers should offer some kind of incentive(s) for purchasing their reels. I know Abu Garcia sometimes gives away shirts, as does Pfleuger. If you go spend $100 or more on a reel, they can at least drop in a $3.50 bag of baits, a $10 hat or shirt, or something.

Guess they're hurting in the sales department and need to offer bonuses to boost unit sales. Dang economy......