I know this is going to sound funny but it does work alot of the time. Take your rod tip and make a figure 8 and this will cause the crankbait or swimbait to turn and swim toward the bass causing the bass to hit the lure due to a reaction strike. If you catch the fish GREAT!! put your bass in the livewell and tie on a different color and speedup your retrieve . If you don't catch the bass tie on a different color, speedup your retrieve and hope you have better luck.