Ike is awesome !! I think he has brought much needed attention nationally to pro-fishing. His antics only show me he is human and is passonate about what he does. Name any other pro sport be it baseball, nascar, basketball, football and youll find individuals that loose their cool and do something that gets national attention and creates alot of water cooler chat on Monday mornings. Ike gets camera time, and lots of it , and that, my friends is what the sponsers are looking for.... Also, I have heard far more stories about Ike going above and beyond, working w/ kids and showing he has a bigger heart with more compassion than any other member of the professional angling ranks.