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Senior Member
Hey guys, I need your help. I've got a marketing research class at the moment to finish my degree. My cumulative assignment is to execute a marketing research study of a company of my choosing. For my own interests, and fun of it I chose Ranger boats. What I need is 200 completed surveys by next week. I would greatly appreciate it if you guys would do the surey for me.
Keep in mind, none of the information will be shared with anyone for any reason, no one will contact you, and you are encouraged to not fill out sections that you are not comfortable completing.
The study is intended to make conclusions on Ranger's marketing mix and make recommendations to help improve their marketing efforts. The survey will be posted below, if you fill it out please email it to :
[email protected] as I have set up this email solely for this study. Thanks in advance for your help!!!!!!!!!
Name:
Location: Country, State, City, Zip code.
Age:
1. (Less than 20)
2. (20-30)
3. (31-40)
4. (41-50)
5. (51-60)
6. (Over 60)
Sex:
1. Male
2. Female
Marital Status:
1. Married
2. Single
3. Divorced
4. Separated
5. Widowed
Number of children:
Education level:
1. Less than high school diploma or GED
2. High school diploma or GED
3. Some college
4. Associates degree
5. Bachelors degree
6. Masters degree
7. Doctorate/PhD
Average Income: (Personal Income)
1. Less than 20,000
2. 21,000-35,000
3. 36,000-50,000
4. 51,000-65,000
5. 66,000-80,000
6. 81,000-95,000
7. 96,000-105,000
8. 106,000-120,000
9. More than 120,000
Occupation:
If you own a boat, what brand, year, model, motor?
Did you buy new or used?
How many boats have you owned?
Are you happy with your boat?
If you do not own a Ranger, why did you buy another brand over Ranger?
What would convince you to buy a Ranger?(Price, features, options, customer service?)
What images, features, ideas come to mind when you hear the name Ranger, or see a Ranger?
a) If price is a major factor in your boat purchase, what types of boat features would you be willing to forego to lower the final price tag?
b) How often do you purchase or trade boats?
c) How far do you normally travel to fish?
d) How important are the boat trailer features in your purchasing decisions?
e) What are the most important trailer features to you?
f) What informational resources are most important in researching your next boat?... internet, magazines, friends, customer testimonials, product reviews, videos, pro fishermen endorsements, tournaments, etc.???
g) When choosing a new boat to purchase, how important is it for the brand to offer contingency bonuses in tournament fishing?
Ranger Owners Section
If you own a Ranger, what model is your Ranger? (188, 198, 520, Z20?)
If you own a Ranger, why are you happy or unhappy with it?
If you own a Ranger, what convinced you to buy a Ranger?
How much was your Ranger?
1. Less than 5,000
2. 6,000-15,000
3. 16,000-25,000
4. 26,000-35,000
5. 36,000-45,000
6. More than 50,000
What do you think stands out most about your boat, or Ranger boats?
What comes to mind when you hear the name Ranger? (Quality, speed, great ride, value?)
Do you plan on owning another Ranger?
How often do you fish, or use your Ranger boat per week?
How is the customer service with Ranger boats?
Senior Member
"What I need is 200 completed surveys by next week. I would greatly appreciate it if you guys would do the surey for me."
Sounds like you have waited until the last minute to get you assignment done. As a retired Sales and Marketing Guy, not sure this type of schedule will work for you in the real world.
Good luck with your survey...
Senior Member
What you need to do is use one of the free online survey tools so that people can answer quickly and you can compile the data automatically.
One that I've used before is SurveyMonkey.
surveymonkey.com
Also, you probably have too many open-ended questions. The multiple choice ones will allow you good data, but you'll have to manually read through the open-ended questions and compile that data yourself.
Michael
Senior Member
I agree, I guess I'm getting lazy so a multiple choice preconfigured survey would get more posts.Originally Posted by know1
Senior Member
Boone, actually I have not waited until the last minute for the assignment. I had to wait until I had received an instructor approval on my survey to administer the questionnaire. I have a time period of two weeks to obtain the responses needed. As with any class, there are defined time lines as there are with this one.
I don't know why you've questioned my time management skills as I also in sales and in, "the real world." I am simply completing the assignment as the instructor dictates. This is my last semester in school, and over four years I've maintained a cumulative 3.7 GPA, while WORKING FULL TIME. You may not want to be so quick to assume when making such statements.
As for the survey site, I would use such a site however I'm trying to obtain information from direct segment that Ranger targets, fisherman.
Senior Member
LOL... you go DREW... you Da' Man!!!!!
I've found a lot of folks jump to conclusions, way too often. The really bad thing is I know I used to all the time, and even though I am trying no to so much anymore, it is still easy for me to do if I am not careful!!
Good luck,
HDF
PS, congrats on completeing the schooling!!!
Senior Member
I got tired just reading your survey because it reminded me of the times when I had to write a thesis for my Masters and a dissertation for my Doctorate. OMG, I burned a lot of "midnight oil" and had to sweat through some tight schedules. I used to wonder if college professors were sadists. lol
My husband is presently taking some graduate courses and all his studies are after 7:00 pm. He works 10-hour days, takes care of his home chores, and then has to study until late into the night. I feel so sorry for him I've started carrying his dinner into the office while he is studying. He took 3 tests last night and has already learned that he made perfect scores on all.
I wish I could help with your survey but I don't know much about our boat. All I know is the price, how to drive it, and when it starts and stops.
Congrats on your GPA. My best wishes for your success.
Senior Member
You need to look at that site. It's set up so you create the survey on your own and then send out the link....or post the link here. Then we can go in and fill it out online and the data will be compiled automatically for you in various reports. I really think it would help save you a ton of time.
I work for a marketing agency and we use survey monkey often to do market research.
Senior Member
know1, you can only post 10 questions on a survey on that site unless you PAY MONEY for a professional account. You cannot purchase a one time account, they are monthly, quarterly, and annual. An account would cost $140-200.
I'm not paying another penny over what I already have for this course. I will get the responses I need, just none from here apparently. Posted this on another message board and received 70 some responses in a few days.
Senior Member
Sorry about that and I don't blame you for not paying any more.
I knew there were some limitations, but I didn't realize they were that strict.
Senior Member
LOL, thanks for the info none the less. Sorry if I seemed as though I were on the defense but for a moment there it felt like I was being jumped all over for asking for a little help. I've gotten many responses to my survey so I didn't think anyone here would mind filling it out either.
Just doing what I can with what I have been presented with.
Drew.
Senior Member
Survey sent.
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