Hey guys, I need your help. I've got a marketing research class at the moment to finish my degree. My cumulative assignment is to execute a marketing research study of a company of my choosing. For my own interests, and fun of it I chose Ranger boats. What I need is 200 completed surveys by next week. I would greatly appreciate it if you guys would do the surey for me.
Keep in mind, none of the information will be shared with anyone for any reason, no one will contact you, and you are encouraged to not fill out sections that you are not comfortable completing.
The study is intended to make conclusions on Ranger's marketing mix and make recommendations to help improve their marketing efforts. The survey will be posted below, if you fill it out please email it to :
[email protected] as I have set up this email solely for this study. Thanks in advance for your help!!!!!!!!!
Name:
Location: Country, State, City, Zip code.
Age:
1. (Less than 20)
2. (20-30)
3. (31-40)
4. (41-50)
5. (51-60)
6. (Over 60)
Sex:
1. Male
2. Female
Marital Status:
1. Married
2. Single
3. Divorced
4. Separated
5. Widowed
Number of children:
Education level:
1. Less than high school diploma or GED
2. High school diploma or GED
3. Some college
4. Associates degree
5. Bachelors degree
6. Masters degree
7. Doctorate/PhD
Average Income: (Personal Income)
1. Less than 20,000
2. 21,000-35,000
3. 36,000-50,000
4. 51,000-65,000
5. 66,000-80,000
6. 81,000-95,000
7. 96,000-105,000
8. 106,000-120,000
9. More than 120,000
Occupation:
If you own a boat, what brand, year, model, motor?
Did you buy new or used?
How many boats have you owned?
Are you happy with your boat?
If you do not own a Ranger, why did you buy another brand over Ranger?
What would convince you to buy a Ranger?(Price, features, options, customer service?)
What images, features, ideas come to mind when you hear the name Ranger, or see a Ranger?
a) If price is a major factor in your boat purchase, what types of boat features would you be willing to forego to lower the final price tag?
b) How often do you purchase or trade boats?
c) How far do you normally travel to fish?
d) How important are the boat trailer features in your purchasing decisions?
e) What are the most important trailer features to you?
f) What informational resources are most important in researching your next boat?... internet, magazines, friends, customer testimonials, product reviews, videos, pro fishermen endorsements, tournaments, etc.???
g) When choosing a new boat to purchase, how important is it for the brand to offer contingency bonuses in tournament fishing?
Ranger Owners Section
If you own a Ranger, what model is your Ranger? (188, 198, 520, Z20?)
If you own a Ranger, why are you happy or unhappy with it?
If you own a Ranger, what convinced you to buy a Ranger?
How much was your Ranger?
1. Less than 5,000
2. 6,000-15,000
3. 16,000-25,000
4. 26,000-35,000
5. 36,000-45,000
6. More than 50,000
What do you think stands out most about your boat, or Ranger boats?
What comes to mind when you hear the name Ranger? (Quality, speed, great ride, value?)
Do you plan on owning another Ranger?
How often do you fish, or use your Ranger boat per week?
How is the customer service with Ranger boats?
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Originally Posted by know1
