You dont have to pay full price for a G-Loomis. Alot of tackle stores have a consignment rack and you can ofton get a IMX for $150. That being said then yes it is worth the money but I dont feel that they are worth full price. I love a G-Loomis but I will never pay full price for them. I would much rather buy 2 Cumara's than one Loomis.