I love it, being in education I have seen a lot of crap like this. My biggest motivation to get my Ph.D. in education is to write a half-arsed book and retire. Honestly, with the right data backing it up (I didn't say good data, I just said the right) some schools will buy into it. I know I can come up with something much better than a good deal of the garbage I have read, and make enough to live comfortably on. You all really should go to an education conference and look through some of the booths there - it is good entertainment - but this one needs some sort of prize.