I have never owned any. Who makes them? I read somewhere that Pfleuger made their reels, is that true? What about the rods? Some of thier reels look pretty good, but most of the rods seem cheap and heavy. I looked at every rod in the store, and maybe there was a couple I would want to try. Maybe I just can't get past the Bass Pro name on the stuff. I know it sounds crazy, but obvoiusly Bass Pro has been successful in their efforts to brand reels and rods with the store name. Great store, but essentially aren't they just a distribution outlet? They dont actually manufacture any of that stuff do they? Anybody that knows, you reply is appreciated and I hope I havent hurt any feelings of those who use/like their rods and reels. Maybe I should give them a chance.