Quote Originally Posted by HURRICANEBOB View Post
"Imported from Detroit" ? When did they leave the continental US? Are they declaring the product an import hoping the city will get "foreign aide". ?

The commercial said to me "We have had a rough time because we have been to dumb to diversify like other cities, so out of pity, buy my car".

They didn't tell me anything about the car, performance, prices, safety, and they bearly even showed a picture of the product they hoped I'd identify with.

JMO, but they were selling a second chance for Detroit, not a car. And declaring it to be an import, tells me you now need a passport to get into Detroit. Not a bad idea, because having been there, I think atleats 1/2 the population ought need a passport to be let out.
Okay, fair enough...some good points there...

The ad was deep. A traditional ad talking about a new car model, features, safety, prices, etc would be absolutely lost during the SuperBowl though, in my opinion.

I took the whole "imported from Detroit" thing a different way. I thought the commercial was trying to restore a little bit of pride in American made vehicles and the people that have felt the brunt of the fallout from all of the automotive industry mess....like the people of Detroit. Detroit stands for American made vehicles like Nashville stands for Country Music, or Pittsburg stands for steel. While the government bailing out companies from their bad decisions is not good for competitive spirit or the taxpayer, is that really the blue collar auto worker's fault? That is the guy that has went through Hell, lost his job as things went sour, ala Detroit....and I saw the "Imported from Detroit" thing as a way of saying "We know buying imported cars has been the trendy thing to do and Detroit isn't seen as a positive anymore, but we can make a comeback and build good cars again in America if you'll give us another chance."

I've read a lot of political debate about the commercial today....kinda why I thought it would be a good topic....