If anyone ever wondered why he is so highly thought of in his business here is a great article explaining how valuable he is, how profitable he has made Cardinal Athletics and why Louisville should always do whatever it takes to keep him.

I especially found this line interesting: "I came across an article stating Louisville men's basketball was the 21st most profitable sports program in the country. The first twenty were all college football programs, and Louisville had finished ahead of strong on-the-field programs like USC and Oregon."


http://www.csssports.com/pages/misssportsbiz