Being fairly new to the sport I want someone who is willing to impart some basic knowledge to me and to give me enough advice in regards to fishing at a particular fishing spot to at least make my trip enjoyable.

I do think if you run a bait shop part of your job is to be knowledgeable in where the fish are biting and on what (and to give that information to your customers). I am an avid mountain biker and if I went into a bike shop bought some new parts and asked where the good trails were I would expect an honest answer. I expect the same from a bait shop.

I have been to one shop that is twice as far from me as BPS only because I think the owner wants to help me. Being new, I am not sure exactly what to buy or how to fish a particular bait. He has spent the time with me to explain the basics. As a result, I have spent most of my money there rather than BPS.

Just my 2 cents.