I hear ya! I looked on Bass Pro and all three of those brands offer reels anywhere from $79.99 to 119.99 and they all seem to be decent.
One more thing to consider----go on e-bay and look at some of the older Curado reels. You can pick up some of the original green ones for about $75 and they are still a great reel. Now that Shimano has come out with another new green one, the most recent green ones may be showing up on ebay this winter and those are the ones I would want.
Just some thoughts.
I bought and sold reels like crazy for about 3 years til I got the collection I have now. It was suprising what people would pay for used Shimano's back in the day the original ones became obsolete.
Good Luck!