Light, low-profile jigs on calmer days in shallow water. Wind and deep water call for a heavier jig as others have pointed out. With that said, the three main jigs I lean towards are the triple rattle back, mostly in the 3/8 size, usually black/blue with or w/o a black berkley powerleach trailer (they come with a good gamakatsu hook), a heavy (usually 1/2oz and up) xps enticer football jig with or w/o a matched paca chunk, and a finesse jig (still switching back and forth on styles and brands).
I use the triple rattleback mostly to cast to spots I see, spots I have marked with the df, or spots I know have produced. Cast it in, give it a few shakes, hop or drag it a bit, shake it a couple more times, and repeat until I feel I have moved off my target or into too deep of water to keep bottom contact.
I use the XPS in deeper water or when the fish dictate. Usually more of a lift and drop or dragging it like a c-rig. Don't do much hopping with the heavy jig. Sometimes when they are neutral the fast drop seems to help, guessing maybe more of a reaction bite. With fluoro and the heavy jig you can really feel everything you drag it over.
The finesse applications are pretty self explanatory and I have yet to pick a brand or style I prefer over others, so not much advice on what has worked best for me yet.
Hope something in there helps you and good luck.