Evercast reels are made by Ardent, and I've heard that Ardent reels are really nice. But I haven't heard anything about the Evercast, which makes me nervous about buying one. And as for Avatar, I'm a true fan, not one who jumps on the band wagon when things are good. I'm just waiting for Peyton Manning to retire from the NFL, and become the head coach of the Vols-then lead us back to the promise land. No offense to Dooley, he is an excellent coach.