I find a lot of “red” on shelves of tackle shops these days, and I find it interesting that maybe someone has delivered us a “red herring” or at best a “disambiguation”, if you get my point. There are even red sinkers, blades, line…you name it. Does the color “red” cause a fish to react to a lure because it looks like an injured prey? Research indicates a fish can detect red by vision, but the research has yet to show fish are attracted to it. Maybe it is because a fish’s brain doesn’t have the capacity to make a connection from “red” to weakness or vulnerability. I think the truth lies in the fact that a fish attacks what easily fills their gullet and avoids what brings pain or objects with not benefit.