A lot of stores have began to clearance this reel out. However It doesn't take away from how good it is, i have a few myself. I think with any "upgrade" to an already great product, there will be a lot of people turned off by the idea. However Shimano has done a lot to make thier higher end spinning reels even better. I look forward to trying out a new one and seeing if the many improved features are as good as they potentially could be.